Créé par Romane, le 7 mai 2026
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The Geneva Motor Show, an emblematic automotive event that marked the industry's history for nearly a century, now lives on in a new form. After several years of absence and setbacks, the Geneva automotive tradition continues through autoXpérience Geneva, a new generation concept taking place from March 5 to 8, 2026 at Palexpo. Between discovering new vehicles, road tests and expert advice, this event marks the revival of automotive passion in Calvin's city. The perfect opportunity to combine your visit with discovering Geneva, this magnificent city on the shores of Lake Geneva that is well worth the detour.
The prestigious history of Geneva Motor Show
Created in 1905, the Geneva International Motor Show established itself for more than a century as one of the most prestigious automotive events in the world. From 1934, the Geneva show gained a worldwide reputation that would continue to grow over the decades. From spectacular world premieres to futuristic concept cars, including prestige models from the biggest manufacturers, Geneva was for a long time the essential showcase for automotive innovation.
Iconic brands like Ferrari, Mercedes-Benz, Alfa Romeo and many others marked the show's history with memorable presentations. The Geneva Motor Show had become much more than just a commercial event: it was a cultural meeting point where automotive passion, technical excellence and Swiss lifestyle merged. Switzerland's neutrality allowed all manufacturers, regardless of their nationality, to meet on neutral ground, making Geneva a unique place in the European motor show landscape.
autoXpérience Geneva: the new automotive meeting
After the International Motor Show ended in 2024, a new concept was born to perpetuate the Geneva automotive tradition. autoXpérience Geneva represents a modern and renewed approach to automotive events. From March 5 to 8, 2026, Palexpo will host this new generation event that focuses on customer experience and concrete vehicle discovery.
Organized by Palexpo and UPSA (Union Professionnelle Suisse de l'Automobile), autoXpérience positions itself as a regional event dedicated to new vehicles, with an immersive and dynamic concept. The first edition in March 2025 was a great success with over 13,600 visitors, confirming the public's enthusiasm for this new format. Nearly 270 new vehicles will be presented, including passenger and light commercial vehicles, offering visitors a complete overview of current automotive offerings.
Dates and schedules for Geneva Motor Show 2026
AutoXpérience Geneva will take place from Thursday March 5 to Sunday March 8, 2026 at Palexpo, the Geneva exhibition center located near the airport. Opening hours are designed to offer great flexibility to visitors:
- Thursday March 5: 10:00 AM – 8:00 PM
- Friday March 6: 10:00 AM – 8:00 PM
- Saturday March 7: 10:00 AM – 8:00 PM
- Sunday March 8: 10:00 AM – 6:00 PM
These generous opening hours allow visitors to fully enjoy the event, whether you're a car enthusiast wanting to take your time or simply curious to discover the latest in the automotive sector. The weekend particularly offers families the opportunity to come and discover the exhibited vehicles together.
Prices and ticketing for autoXpérience
autoXpérience Geneva's pricing policy aims to be accessible and encourages advance online purchase. Here are the price details:
Adult tickets (from 16 years old):
- Online: CHF 10.-
- On site: CHF 13.-
Reduced tickets (seniors, disabled, students, groups of 10+):
- Online: Free
- On site: CHF 5.-
Children (under 16): Free (online and on site)
The advantage of buying tickets online is twofold: not only do you benefit from a preferential rate, but you also avoid potential queues at the ticket office. Online ticketing is available directly on the official autoXpérience website.
How to get to Palexpo for the motor show
Palexpo benefits from an exceptional location that greatly facilitates access to the event. The exhibition center is located at Route François-Peyrot 30, 1218 Le Grand-Saconnex, just minutes from Geneva International Airport.
By public transport
Palexpo is particularly well served by Geneva public transport. From Geneva-Airport station, the site is accessible on foot in just 10 minutes. Several bus and tram lines also connect downtown Geneva to Palexpo in less than 15 minutes. Geneva Public Transport (TPG) offers day tickets that can be combined with your show entry for optimal mobility.
By car
For visitors coming by car, Palexpo has direct access from the A1 highway. Parking is available on site, although rates can be relatively high. It may be wise to use park-and-ride facilities on the outskirts and reach the site by public transport to avoid parking fees.
From abroad
The proximity of Geneva-Cointrin International Airport makes the event easily accessible from across Europe and beyond. Many airlines offer direct flights to Geneva. For French visitors, the TGV Lyria connects Paris to Geneva in 3h15, while from Lyon, Annecy or Chamonix, access by car or train remains very simple.
What to discover at Geneva Motor Show
AutoXpérience Geneva offers an innovative approach that goes beyond simply displaying vehicles. The concept is structured around four main axes:
Discover
Nearly 270 new vehicles are presented at exhibitor stands. Passenger cars, light commercial vehicles, electric, hybrid or combustion cars: the offering is varied enough to meet all needs and budgets. Visitors can freely walk between different stands and discover the latest automotive market innovations.
Test
One of autoXpérience's great strengths lies in the possibility of conducting road tests. Unlike traditional shows where you're limited to admiring vehicles behind ropes, here you can actually take the wheel and form your own opinion about models that interest you. Test drives are organized to allow visitors to test vehicles under real conditions.
Compare
Automotive professionals are present on site to accompany you in your reflection. Dealers and industry experts are available to answer your questions, help you compare different models and guide you towards the vehicle that best matches your needs and budget.
Acquire
Beyond simple discovery, autoXpérience also allows you to materialize your purchase project. Present dealers can offer you special show deals and accompany you through all procedures related to acquiring your future vehicle. Financing solutions are also presented on site to facilitate your purchase.
Take advantage of your stay to discover Geneva
Your presence at the Geneva Motor Show is the perfect opportunity to discover this magnificent Swiss city that deserves time to be explored. Nestled between Lake Geneva and the Alps, Geneva offers an exceptional setting and rich cultural heritage.
Download the audio-guided circuit to discover Geneva on foot and autonomously
Whether you come for the motor show or simply want to extend your stay, we recommend following our Geneva visit itinerary. This audio-guided circuit will allow you to discover the city's 24 essential points of interest autonomously and at your own pace. From the famous Jet d'Eau to the majestic Saint-Pierre Cathedral, passing by the charming Place du Bourg-de-Four and the peaceful shores of Lake Geneva, you won't miss any of Geneva's treasures.
The Ryo circuit takes you through the medieval old town, along the Promenade de la Treille, past the Town Hall and through the elegant shopping streets. You'll discover the fascinating history of this city that was the cradle of Protestant Reformation and today hosts the European headquarters of the United Nations. The entertaining audio guides reveal anecdotes, legends and secrets of the city, making your visit both instructive and entertaining.
Geneva's must-sees
During your Geneva getaway, don't miss visiting Geneva and its iconic monuments. The Jet d'Eau, at 140 meters high, is visible from almost everywhere in the city and constitutes one of Geneva's most recognizable symbols. The Flower Clock in the English Garden showcases Swiss watchmaking expertise, while Bastions Park offers a peaceful haven in the heart of the city with its famous Reformation Wall.
The Art and History Museum is among Switzerland's most important and deserves a visit if you have some time. Architecture lovers will appreciate the Old Arsenal and Maison Tavel, the city's oldest private residence. And for a breathtaking panoramic view of Geneva, the lake and surrounding Alps, climb to the top of Saint-Pierre Cathedral.
By combining your Motor Show visit with discovering Geneva through Ryo's audio-guided itinerary, you'll make the most of your stay in this fascinating city. Let yourself be guided through cobblestone streets, along lake shores and through green parks for a complete and unforgettable Geneva experience.
Practical tips for your visit
Allow enough time
Although the event is more compact than the former Geneva Salon, plan at least 2 to 3 hours to fully enjoy your visit, especially if you want to take test drives. On weekends, waiting times for tests may be longer.
Book your test drives
If you have specific models in mind that you absolutely want to test, inquire about advance booking possibilities. Some exhibitors allow you to reserve a test slot via their website or on-site upon your arrival at the show.
Currency and payment methods
Don't forget that Geneva is in Switzerland and the local currency is the Swiss franc (CHF). Most establishments accept credit cards, but it can be useful to have some Swiss francs in cash. Some shops also accept euros, but the exchange rate applied is generally not advantageous.
Combine with visiting Geneva
If you're coming from abroad, take advantage of your trip to spend at least one full day in Geneva. The city is easily discovered on foot and our audio-guided circuit will help you optimize your time to not miss the essentials. Many hotels offer interesting packages including overnight stays and free public transport.
In conclusion, the Geneva Motor Show has successfully reinvented itself through autoXpérience to continue bringing automotive passion to life in the Lake Geneva city. From March 5 to 8, 2026, this new generation event awaits you at Palexpo for four days of discoveries, tests and exchanges with industry professionals. With its accessible prices, proximity to downtown and immersive concept, autoXpérience establishes itself as the unmissable automotive meeting point of French-speaking Switzerland. Take advantage of this opportunity to combine your passion for automobiles with discovering Geneva, this magnificent city that has so much to offer. Thanks to Ryo's audio-guided itinerary, you can explore the city autonomously and let yourself be charmed by its history, architecture and exceptional setting on the shores of Lake Geneva. Enjoy the show and have a wonderful visit to Geneva!
Frequently asked questions about Geneva Motor Show
When does Geneva Motor Show 2026 take place?
The Geneva Motor Show, in its new autoXpérience form, will take place from Thursday March 5 to Sunday March 8, 2026 at Palexpo. The event is open from 10:00 AM to 8:00 PM Thursday to Saturday, and from 10:00 AM to 6:00 PM on Sunday.
How much does Geneva Motor Show admission cost?
Prices vary depending on purchase method. Online, adult tickets cost CHF 10.- while they're CHF 13.- on site. Reduced tickets (seniors, disabled, students) are free online and CHF 5.- on site. Entry is free for children under 16.
Where is Palexpo and how to get there?
Palexpo is located at Route François-Peyrot 30, 1218 Le Grand-Saconnex, near Geneva International Airport. The site is accessible on foot in 10 minutes from Geneva-Airport station, and is very well served by public transport from downtown.
Can you test drive cars at the Motor Show?
Yes, one of autoXpérience's highlights is the possibility of taking test drives on displayed vehicles. Test drives are organized to allow visitors to test models that interest them under real conditions.
Does Geneva Motor Show still exist?
The Geneva International Motor Show, in its traditional form, ended in 2024. It has been replaced by autoXpérience Geneva, a new concept more focused on customer experience and concrete vehicle discovery, organized by Palexpo and UPSA.
What to do in Geneva during the motor show?
Geneva is full of tourist attractions to discover. We recommend following our audio-guided circuit which takes you through the city's 24 essential points of interest, including the Jet d'Eau, Saint-Pierre Cathedral, the old town, Lake Geneva and many other Geneva wonders.