Insadong District

The Insadong district, art and tradition

The Seoul audio-guided tour takes you into the Insadong district, one of the most essential in the capital. Lively and welcoming, it is ideal for having a drink, shopping or tasting local specialities in one of its many restaurants.

A district of artists since the Joseon dynasty

In the time when the Joseon dynasty ruled the country, many artists settled in this district to study there: this is why, even today, Insadong is placed under the sign of art. Galleries, museums, antique and craft shops rub shoulders, making the district a lively place of Seoul culture and an obligatory stop for those who want to understand the traditions of the city.

What there is to see

Insadong is explored through its main street and its alleys, lined with art galleries, traditional tea houses, souvenir and craft shops. It is the ideal place to bring back a souvenir of Korea, whether traditional paper, ceramics or calligraphy. At once commercial and cultural, the district is perfect for taking the pulse of the city.

Practical information

The Insadong district is in the heart of the historic centre of Seoul, near the great palaces and Jogyesa Temple. It can be walked freely, at all hours. The shops, galleries and restaurants follow their own opening hours; some streets are pedestrianised at the weekend.

Why visit Insadong?

For its lively atmosphere, its art galleries, its tea houses and its craft shops, which make it the district of culture and traditions of Seoul.

Since when has Insadong been linked to art?

Since the Joseon dynasty, when many artists came to settle there to study, giving the district its still-living artistic vocation.