Liverpool Sign

The Liverpool Sign, in Liverpool

The Liverpool Sign is a large sign with Hollywood letters installed in the heart of the city, near Chavasse Park and the shopping area of Liverpool One. The Liverpool audio-guided tour stops here to evoke this recent work, commissioned in 2021 to celebrate the growing tourist popularity of the city, designed by the local artist Liz Harry.

The sign of Liverpudlian pride

Here you are in the heart of Liverpool, in front of Chavasse Park and its large staircases, in the centre of the much-frequented shopping area of Liverpool One. The large sign you see, in full Hollywood letters, is quite recent. It was commissioned in 2021 by the shopping centre and Culture Liverpool, after the city had broken all the records in matter of tourism, registering twenty per cent more attendance than the national average. It must be said that with the travel restrictions imposed by the pandemic, the British rediscovered how much Liverpool had to offer, between music, culture, architecture and football. The Liverpudlians then said to themselves that it was necessary to mark the occasion to symbolise the growing popularity of their city. It is the local artist Liz Harry who designed this work of several metres long, become an essential meeting point and a prized setting for souvenir photos. Set facing the animation of the shopping centre and the terraces, the sign embodies with humour and pride the identity of a city that has been able to transform its port and industrial past into a leading cultural destination. A joyful symbol of the renewal of Liverpool, the Liverpool Sign sets the tone of a dynamic and creative city. An emblematic sign and a symbol of pride, the Liverpool Sign is a fine stop of the discovery of the city.

What to see

Here you discover a large sign with Hollywood letters, in the heart of the city near Chavasse Park and Liverpool One; commissioned in 2021 to celebrate the record tourist popularity of the city and designed by the local artist Liz Harry, it has become a meeting point and a prized setting for photos, symbol of Liverpudlian pride. The Liverpool Sign embodies the renewal of the city. It is a fine stop, to be explored on foot.

Practical information

The Liverpool Sign lies near Chavasse Park, in the heart of the shopping area of Liverpool One, reachable on foot. It is a work in free access in the public space, ideal for a souvenir photo. You discover it during a walk in the centre.

Why was the Liverpool Sign installed?

It was commissioned in 2021 by the shopping centre of Liverpool One and Culture Liverpool to celebrate the record tourist popularity of the city, that registered twenty per cent more attendance than the national average; designed by the local artist Liz Harry, this large sign with Hollywood letters symbolises Liverpudlian pride and has become a prized meeting point for photos.

Where is the Liverpool Sign?

Near Chavasse Park, in the heart of Liverpool One, in Liverpool, in England.