The Birth of the Casino Brand

The birth of the Casino brand, in Saint-Étienne

It is in Saint-Étienne that the Casino brand was born, at the end of the nineteenth century, one of the greatest of French commerce. The Saint-Étienne audio-guided tour stops here to evoke this emblematic site of the history of retail.

The cradle of a retail empire

On this emblematic site of the history of French commerce was born, in 1898, the Casino empire, founded by Geoffroy Guichard. From a Saint-Étienne grocery, the brand developed to become one of the greatest of retail in France. Geoffroy Guichard is also at the origin, a few years later, of the creation of the famous football club of the city. This place recalls the pioneering role of Saint-Étienne in the history of modern commerce and its imprint on the identity of the city.

What to see

Here you evoke the birth, in 1898, of the Casino empire founded by Geoffroy Guichard, on one of the most emblematic sites of the history of French commerce. This place recalls the pioneering role of Saint-Étienne in modern retail. It is a stop for those curious about economic history, to be explored on foot.

Practical information

The site of the birth of the Casino brand lies in the heart of the city centre of Saint-Étienne, reachable on foot. It is a place of memory that you evoke from the public space, freely accessible. You discover it during a walk in the centre.

Where was the Casino brand born?

In Saint-Étienne, in 1898, founded by Geoffroy Guichard from a Saint-Étienne grocery, become one of the greatest brands of French retail.

Where is the site of the birth of Casino?

In the heart of the city centre of Saint-Étienne, in the Loire.