Wine Institute

Right now you’re crossing the Santa Luzia River, and just to your right you can spot the tower of a striking building rising above the rooftops — that’s the Wine Institute. Once the grand home of a wealthy local wine merchant, it now houses a museum that tells the story of Madeira’s winemaking tradition. The island was first known for its sugar production, but when sugar could no longer sustain exports, Madeira turned to viticulture — and vineyards have been here since the very start of colonisation. Today, Madeira wine is famous around the world, produced in four styles, from dry to sweet, using about thirty different grape varieties grown across the island. Its exceptional quality comes from the fertile soil and mild climate, and bottles are exported far and wide. The institute is also connected to another of Madeira’s proud crafts — embroidery. The museum dedicated to this art is located in another building, on Rua do Visconde de Anadia. Embroidery has deep roots here: from the 15th century, the island’s first women settlers created clothing and decorative pieces inspired by Madeira’s nature and landscapes. By the 19th century, these works had gained fame abroad, especially in the United Kingdom, and exports flourished. This made embroidery a defining part of Madeira’s identity and a key driver of its economy. Even today, it remains a treasured tradition, and you’ll find many authentic items to take home — clothing, bed linen, towels, or table linens — all crafted with exquisite care. If you’re curious to learn more, a visit to the Embroidery and Handicraft Museum is well worth your time.