Insadong District

We’re now in Insadong, one of Seoul’s must-visit neighborhoods. It’s a favorite because it’s easily one of the liveliest parts of the city, perfect for grabbing a drink, browsing the shops, or sampling local specialties at one of its many restaurants. Art galleries and museums are everywhere here, rubbing shoulders with souvenir stores, antique shops, and art boutiques. Packed with shopping complexes, Insadong is a fascinating stop for anyone wanting to experience local culture, Seoul’s traditions, and South Korea’s artisanal craftsmanship. Back in the days of the Joseon dynasty, many artists settled here to study, which explains why the area still carries such a strong artistic spirit. You’re bound to find something worth bringing home as a memento of your time in Korea. Both a cultural and commercial hub, this neighborhood is a perfect place to feel the city’s pulse.